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Godrej Group Selects Lindal’s Carla Actuator for Deodorant Brand

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By: Jamie Matusow

Editor-in-Chief

 
Godrej UK recently selected Lindal Group’s Carla actuator for the major re-launch of the UK’s Soft & Gentle antiperspirant deodorants for women.

According to Lindal, the off-the-shelf solution is designed for ease of customization, to ensure optimal shelf differentiation, and its “smooth, sleek, ergonomic design communicates quality and modernity for a wide variety of products across the personal care market spectrum.”

Lindal adds that the Carla actuator is suitable for today’s “concentrated solutions” and “offers brand owners a smooth transition from standard products to the small can sizes that have recently captivated both consumers and retailers, thus maintaining brand styling cues.” According to Lindal, such packaging can cut propellant and solvent use by as much as 50% and is an eco-friendly, patented technology that provides improved spray quality and low flow rates. 

More info: www.lindalgroup.com

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